It's easy to assume that, because you get most of your business through referrals from previous clients or other offline sources you don't need a website. Or that your outdated site is sufficient. Discover how these and other common construction marketing myths could be hurting your contracting business.
The 4 Myths About Websites for Contractors That Are Hurting Your Business
MYTH: I don’t need a website if I get most of my business from referrals.
TRUTH: A good website can help you bring in even more referrals!
Traditionally, your referrals may mostly come from word of mouth marketing. One friend recommends their plumber to someone with a leaky toilet, or someone texts the number for their electrician to a friend. It might not seem like it, but your website plays a big role in whether or not you'll get a new customer from that exchange.
If a potential customer finds nothing but a broken website or stagnant Facebook page when they Google your business, they most likely won't be calling. Having a good website gives you more control over your brand's presence online.
Your website allows you to capture those referrals and bolster your brand with information about your serves or online reviews. You can even use your website and marketing to generate referrals you would have missed out on before.
MYTH: I don't need a website because most people find me in community directories.
TRUTH: A website can boost your local SEO, helping even more community members find your business.
What if your best customers come in from Nextdoor, Facebook groups, or other local hubs? Doesn’t that make having a professional website a moot point? Not necessarily.
Online directories and hubs are only one source of crucial local leads. Local search engine optimization, or local SEO, helps you bring in nearby customers through your website as well. This is accomplished by ensuring you have a website that’s optimized for keywords specific to your region and includes a contact page with information on your location.
MYTH: Most of my leads come in through phone calls, a website won't help with that.
TRUTH: Your website can help you generate more leads online.
If you're only bringing in new customers from phone calls, you may be missing out on a key marketing opportunity. These days most leads come from online sources, even in the construction industry.
You can generate leads through your website with a targeted marketing strategy and a lead magnet. A lead magnet is a piece of content that you exchange for a potential customer’s contact information. This could be an e-book, free tool, a guide, a video, or similar.
By using this strategy to encourage your site visitors to fill out a form, you can greatly increase the number of leads your business pulls in.
MYTH: Getting a good contractor website is a lot of work.
TRUTH: Getting a professional site doesn't have to be a drawn-out, involved process.
Setting up a website for your business can be intimidating. Creating it yourself with a traditional website platform can require a great deal of labor on your part. If you've been reluctant to set up your website because you don't have the time, there’s an easier way.
Artisan Contractor Websites are turn-key, ready to go in just a week. All you need to do is enter your information and select your package level. We'll brand a site to suit your business, provide you with basic content, domain registration, and website hosting. Get started now.