What can a website do for your business that you're not already doing yourself?
Plain and simple, a website is a tool that can help you with your business. Here are five ways you can use one to increase leads, jobs, and profits for your contractor business:
Get in the Game
Everybody wants to win at marketing their business. But without a website, you're not even on the playing field.
That's because today's marketing tactics all take place online.
A website is your hub for all online marketing activities.
And trying to market your business without a website is like trying to drive a car... without any tires. You may have great intentions, a superb reputation, and invest heavily in a splashy paint job.
But without those tires, you're not really going anywhere.
Control Your Brand Story
Have you ever searched for your own business online?
Even if you don't have a website, there's a good chance you may have an online presence of some sort.
You may be listed on a contractor directory, on your state's contractor license board website, or across social media.
There may even be other contractor businesses with the same/ similar name in a completely different part of the country.
When you have a website, you have control of your brand story. You get to decide how your business appears, what potential customers learn about you, and how you want to position your business.
Make a Good First Impression
One of your satisfied clients recommends your services to a neighbor. Fantastic!
Before picking up the phone and calling you, that neighbor sits down and searches for you online.
They might be looking for more information about the work you perform, before and after photos of completed projects, or for more reviews/ testimonials before they commit to using you for their job.
If you don't have a website, the referred neighbor can't find the answers they're looking for. They doubt your professionalism. These doubts counteract all of the goodwill that a face-to-face recommendation built up for you.
That referral is basically wasted.
You're always making a "first impression" with potential clients.
Choosing not to have a website makes a statement about you and your business. It says your business isn't up-to-date, modern, or professional.
A professionally designed website, on the other hand, can do the opposite. It can make a great first impression on your behalf, 24/7.
Get Found Online
Whether its a plumber in Philadelphia, a roofer in Redding, or a cement contractor in Calabasas, someone near you is looking for your services.
Today, no one is picking up the phone book, and flipping to the yellow pages to find a painter, electrician, or remodeling contractor.
They're going online to find what they need.
If you don't have a website optimized to help you get found online, these potential customers are finding your competitors.
And that's costing you valuable dollars.
Attract More (of the Right) Leads
Have you ever sat through a prospecting workshop, attended a Chamber of Commerce event, or even (gasp) made cold calls to get more business?
You may have even invested in things like business cards, print advertising, or wrapped your business name and phone number around your vehicle in an attempt to get your name out there.
But what if there was a way to attract more leads for your business without any kind of cold calls, fancy vehicle wraps, or forced networking events?
Your website can do just that.
If your website is optimized correctly, it can help you get found by the exact kind of prospective leads who are looking for the services you provide at the exact time they need the work done.
We call that attracting more of the right kind of leads.
And, if your website is done right, it can work hard at attracting more of the right kind of leads for you while you’re out doing what you do best.
It's Time for a Website for Your Contractor Business
We get it. You work hard building your business. Taking the time to put together a website yourself doesn't always fit into your already packed schedule.
Finding the right person to trust to build your website can be another hassle.
Do you go with the big, slick agency with the big, slick price tag? ("It's going to cost HOW much??") Or do you go with the college-aged kid of your cousin's best friend who's trying to get into the web design business and promised you one heck of a deal?
At Artisan Contractor Websites, we've got another option for you.
Fast, affordable, turn-key websites designed specifically for artisan contractors like you.
You can get a website that's designed to help you get found online, make a good first impression, and attract more leads for your contractor business quickly, easily, and affordably.
So you can get back to work building your business. Get your website today.