You do good work and treat your clients right but no matter how great you are on the job it won't matter if people can't find you. The right marketing strategy will attract people who are already looking for a great contractor to work with and convert them into paying clients.
These 7 marketing ideas for contractors will help you lay the foundation to grow your business and generate top quality leads.
7 Tips For Great Digital Marketing For Contractors
#1: Invest in a Website
The best thing you can do for your marketing is to make sure you have a website. You need one with a clean design and a clear, compelling story that tells people why they should work with you.
The first thing people will do when they hear of you, whether that's via word of mouth, with a Google search, or somewhere else, is go to your website to scope you out. Your site helps legitimize your business. A good one will build trust, while a bad one runs the risk of making you look unprofessional.
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#2: Build Your Community
Local marketing and search engine optimization (SEO) is a great way for small businesses to stand apart from competitors and earn business from folks in their local communities.
Make sure your website, social profiles, and other online presence share where you're located and what areas you serve. You should also have a strong presence on Google My Business, Yelp, and any local directories.
#3: Get Great Reviews
Now that you've got a great local presence, it's time to get reviewed! The most effective marketing is word of mouth marketing. That personal reference from someone they know just makes a huge impression on your future customers. It's important to capitalize on that whenever possible!
You can help generate reviews for your business by sending a link to review you on your Google My Business profile to customers when you finish a job. As a bonus, positive Google reviews can also help build your local SEO.
#4: Make Sure You're on Social
If your business isn’t already on social media, it's important to set up a business profile for yourself and brand it with your logo. Social media is another key spot where future customers will go to scope out your company and get to know you better.
Make sure you're posting regularly, answering messages promptly, and ensure that your profile looks clean and professional. When setting yourself up on social, think beyond simply Facebook. For contractors, specialized platforms like Houzz can provide a great opportunity to reach people who are looking for companies like yours.
#5: Offer Value to Your Reader
In today's era of inboxes flooded with promotional emails and ever-increasing spam phone calls, requesting someone's contact information is a big ask! People are more likely to fill out a form and give you their information when they feel like there's something of value in it for them.
In the marketing world, this is known as a lead magnet. This could be a specialized guide for the DIYers in your audience, a webinar, or another tool. Once you have this created, you can share it on social or via email to help generate more leads.
#6: Build an Email List
What do you do with those leads once you have their contact information? Odds are they won't be ready to work with you right away, so it's important to stay top-of-mind in the meantime.
You can use Mailchimp or a similar platform to format and send out regular newsletters sharing your latest blog post and other exciting news.
#7: Start a Blog
Creating regular content is important both to help you stay relevant with your audience and for your SEO. Google loves regular, quality content. Ongoing blogging about topics your customers are interested in will help you rank higher in search engines and generate more organic traffic to your website.
Ready to get started bringing in more business from your online marketing? The first step is to make sure you have a great website to drive all that traffic to! Get started with a simple, professional turn-key website! Get your new site now.