For small contractor businesses and one-man, independent artisan contractors, a website may seem like an unnecessary expense. After all, you've built your business this far through good work, repeat customers, and word-of-mouth referrals.
What can a website really do for your construction business? The answer is a lot.
Make a Great First Impression
Sure, you've got great clients who willingly refer you to their friends. But what happens after the referral is made?
Chances are, these could-be-clients are going to look you up online before they contact you for that roofing, painting, or plumbing job.
And that means looking at your website, social media profiles, and online reviews.
A professional looking website is your one chance to make a great first impression.
A poorly designed website, however, can have the opposite effect.
Imagine meeting a new client for the first time face-to-face. You're dressed well, your office is clean and organized, and you've got all the resources on hand you need to confidently get a contract signed on the spot. You're the epitome of professionalism.
Now imagine this meeting in some kind of opposite universe. In this scenario you're a complete mess. Your office is in shambles, you can't find anything that you're looking for, and you're just rambling nonsense. Your prospective clients are horrified and you know you look like a joke.
This is exactly what your website can do for you. It can make that crucial first impression about you and your artisan contracting business.
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Attract More Leads
What do you need to keep your business running? Revenue. And if you want to be profitable, you need a way to regularly get new leads and new projects.
The way people search for a service or good has drastically changed. Today, no one is picking up the phone book, and flipping to the yellow pages to find a painter, electrician, or plumber. What they are doing is getting online.
97% of people go online to search before they make a decision about purchasing a local product or service.
Every day, people in your neighborhood are heading to the internet to find answers to questions, search for local services, and to be inspired. And if you don't have a website, you are missing out on the opportunity to get your business right in front of them.
And more than that, you're missing an opportunity to rise above the competition. Because even though a website is vitally important to doing business today... it's estimated that 50% of small businesses still don't have a website.
A website gets you in front of potential new leads who are looking for the type of work you do. And it gives you an advantage over the competition who still hasn't figured that out.
Find Better Quality Leads
The only thing better than a lead is... a lead that converts.
Your website can be an effective tool for bringing in the right kind of leads - customers who are looking specifically for your contracting service at the exact time they're ready to sign a contract.
What's better for business...
A client tells her neighbors and friends what a great job you did tiling her new bathroom and passes out your cards, most of which end up shoved in wallets or dropped in kitchen "junk" drawers in case they're ever needed...
Someone looking for a tiling contractor to do the job - right now - finds you online and wants to talk to you today?
While word of mouth referrals are good for business, a professional contractor website designed to capture quality leads is even better.
What can a Website do for your Business?
A website is like a living breathing representation of your business. It's the ultimate sales team, working for you around the clock.
Your website can:
- Provide information about your business: how long your company has been around, your specific experience and credentials, the exact services you offer.
- Provide online testimonials and reviews from previous clients, as well as pictures of projects that you've completed.
- Answer questions that you are frequently asked, provide how-tos, tips, advice, and offer ideas that inspire potential clients.
Best of all, your website provides you the opportunity to capture qualified leads. Make sure that your construction or contracting business has a website, and you will be able to meet your potential new clients exactly where they are spending their time: online.